Marketing is a necessary aspect of any business transaction involving selling a product. The main purpose of marketing is to ensure as many people see your product as possible. Marketers accomplish this by promoting products to the correct buyers and via professionals who may mention your products to other interested parties.
When selling homes, marketing is imperative to ensure your home is presented correctly to the homebuyers who are currently shopping for homes like yours. Your realtor must have a strong understanding of modern marketing techniques if you wish to sell your house quickly in today’s fast-paced, high-tech marketplace.
Why do you need real estate marketing?
Highlands Ranch, Colorado, real estate market is highly competitive. These are quality luxury homes that sell quickly and are in high demand. When you place your house on the market, you want to ensure it is seen at its best and by the people willing to pay the price you seek. There was a time when it was enough to stick a cardboard sign in the front yard and take an advertisement out in the local newspaper, and you could rest assured your house would be sold. In today’s market, if you expect top dollar for your luxury home, you will need to market a bit further outside your community bubble.
Recent data show wealthy homebuyers are moving into Colorado from out of state, causing a trend where wealthy transplants outbid local shoppers. Clever marketing will ensure you are showing your house off to out-of-state shoppers and your local community. You will have a much greater chance of selling your home at a higher selling point if you are marketing to people who are willing to pay more.
Know the buyers
You may not know the current homebuying trends, but your realtor should. They should be aware of what is popular in home design and lifestyle trends and well-versed in the current trends within digital publishing and social media. They should focus on existing homebuying patterns and stay abreast of the most up-to-date market research.
When it comes time to sell your home, your realtor should be able to guide you in the market to the exact people who will be seeking your home. For example, it wastes time to market a one-bedroom apartment to large families. Instead, advertise wisely to the specific buyers who are already shopping for your home in your community.
Prepare your product
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One of the first steps you should take with your realtor is to polish your house to its highest potential. You want to ensure any damage is repaired and that you have repainted and refinished the walls and floors. Clean up the exterior of the house, including the yard, and repair any walkways that could be dangerous. Trim back the lawn and bushes, and remember to maximize your curb appeal.
Show off your house
Next, you and your realtor should stage your home to appeal to as many of your target buyers as possible. For example, if you are marketing to families, consider converting your man cave into a nursery.
Once the staging is complete, your realtor should hire a professional photographer to capture gorgeous photos of your home. These photos will be a large part of your extended marketing — usually, they are the first images people will see. Make sure you show off your favorite things about your house in these photos. Sit with your realtor and list everything you love about your home, your favorite amenities in your neighborhood, and why you love living in your current area. All those features will propel your marketing campaign.
Leverage marketing techniques that work
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There are numerous ways to market your house locally and to more extended groups of potential homebuyers. While online marketing has made some traditional strategies obsolete, others remain valuable because they still work. For instance, you can still sell a home by advertising in your local newspaper. You can also have your realtor print up postcards and direct mailers to send to neighbors, family members, and friends or to post around the neighborhood. Some realtors also advertise on local television showcases.
No matter which of these traditional marketing techniques you choose, all of them should route potential buyers to a website, blog, or database listing of your home. This listing should include professional photography and a detailed description of your house and its neighborhood. Many homebuyers also enjoy taking three-dimensional virtual tours of homes and viewing video walk-throughs. These websites should be user-friendly and reflect your home's luxury aesthetic.
Follow through on social
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Your website or blog for your home should include links to contact information and social media accounts where buyers can easily reach your realtor. Realtors who are effective marketers know they should talk about more than just real estate, and their social media will reflect that understanding. Whether they post about local events or decorating trends, your realtor can drum up more attention for your home simply by networking on sites such as Instagram and Facebook.
Doing home walk-throughs on YouTube or TikTok can catch the attention of people who may not have been aware of your home previously. Content curation sites like Tumblr and Pinterest are also excellent ways to market to buyers without feeling pushy. Encourage your realtor to be as creative as possible, and your marketing plan can have room to reach as many people as possible.
Open your doors to big sales
Above all, be ready to sell your house quickly when your marketing plan works. If your realtor is experienced in marketing, then there should be nothing holding you back from selling your homes and condos for sale in Highlands Ranch, CO.
When you need a modern marketer to sell your home, look no further than The Modern Agents. Contact Chad Johnerson today!
*Header photo courtesy of Shutterstock