Selling a home can sometimes be a difficult process. Many prospective sellers come into the process with questions about pricing, marketing, staging, and showing. They want to earn the most money possible, but they aren’t sure what steps to take or who can help them. You’ll get all of the information you need to prepare for a quick, easy, and profitable sale as you read this article.

Right now, the national housing market finds itself in a slight recession. Market activity has been strong for the past several years due to interest rates that were significantly lower than average. Many prospective buyers jumped at the opportunity to secure a new home (or refinance a loan on their current home) with a lower monthly payment. Things have changed, and interest rates are now much higher than their past averages. Inflation is also proving to be a challenge for many individuals and families who were already struggling to keep up with a rapidly rising cost of living. These factors are working together to decrease buyer activity in many markets. The lack of demand leads to lower average sales prices in most areas.

This doesn't necessarily mean that it’s a bad time to sell a home. Home prices are still significantly higher than they were only a few years ago. It does mean that sellers must be diligent to ensure their homes are prepared to stand out on the market and grab buyers’ attention. The tips in this article will help you get to where you want to go.

Pricing your home effectively means avoiding the temptation to price your home too high. The risks associated with pricing your home low are obvious, but you can also experience problems when you price your home for a higher number than what it’s worth. You’ll generate less interest among potential buyers, and your home may not appraise once it goes under contract. To better understand what your home might appraise for, ask your realtor if they can run a Comparative Market Analysis for you. You can use this information to begin to think about the best possible price point for your home.

Once you have an idea of where you’ll price your home, you can begin to look at other homes at a similar price point to get a feel for what features and amenities stand out. Pay attention to any trends you see developing as you look at homes similar to yours. These will be things that buyers notice as well, and if your home is lacking in any of these areas, it could present a competitive disadvantage for you when you are trying to sell your home. Thankfully you still have time to resolve these issues if you aren’t planning to bring your home to market immediately.

If you don’t notice any trends or obvious areas of improvement for your home, you can do some research about what projects tend to return the best ROI. Lately, minor kitchen and bathroom renovations have provided the greatest financial return for sellers of Highland, CO real estate. Buyers are also looking for homes with greater energy efficiency. One easy way to improve your home’s insulation - which quickly cuts down energy costs - is to replace your garage door. This will also boost your home’s curb appeal.

Don’t neglect old-fashioned marketing strategies such as putting up a “for sale” sign in your front yard. There’s a reason why these tactics have stood the test of time. This is a great way to get your neighbors talking about your home’s availability. You’ll also generate attention as people drive by your home - especially if you put a sign near the entrance to your neighborhood so that you can engage with even more drive-by traffic.

Obviously, you don't want to stop there. There are many ways that you can market your home, especially in a digitally-charged world. Many sellers are finding success with using promoted Facebook ad campaigns. Facebook never spends more than the amount that you authorize, and you can also set up your ad campaign in a way that targets specific demographics based on age and geography. Another benefit is that Facebook automatically stores user information after someone clicks on your ad one time, even if they don’t share their information or contact your realtor. Facebook wants to show the most relevant ads to each user, and if someone clicks on your ad one time, Facebook will designate the post as a relevant ad.

You don’t have to be an expert in interior design to understand how to stage your home to the best of its abilities. Start by clearing out any unnecessary clutter that doesn’t need to be inside your home. This is a good time to take down all personal pictures and mementos that are still up on your walls and shelves. Leaving these items up can cause a buyer to feel like they are intruding when they come to see your home. Another tip is to position all furniture at least four feet away from the wall and eighteen inches away from each other piece in the room. Despite the common belief that rooms feel larger when furniture is pressed up against the wall, the opposite is actually true.

Reach out to The Modern Agents when you’re ready to sell your Highlands, Colorado real estate. They have spent years helping sellers earn top dollar for their homes. They use their expert negotiating skills and their vast market knowledge to position themselves - and their clients - for success in each transaction. They would love to partner with you when you decide you’re ready to bring your home to market.